Tourism

San Diego County is one of the nation’s most popular tourist destinations, attracting 35 million visitors annually who generate nearly $17.9 billion a year for the local economy. America’s Finest City boasts 17.3 million hotel nights a year, more than 100 major conventions, 194,000 tourism jobs, and countless hours of fun. But would our tourism industry be the same without water for golf courses, cool drinks during a Legoland adventure, a lagoon for exotic birds at the Safari Park, or Balboa Park’s iconic reflecting pool? We certainly don’t think so!