The San Diego County Water Authority partnered with San Diego singer and guitarist Jon Foreman of Switchfoot to create a series of videos highlighting the value of water to the region’s economy and quality of life. From sustaining world-famous tourist destinations to making world-class guitars, the San Diego lifestyle wouldn’t be possible without clean and reliable water supplies delivered by the Water Authority and its 24 member agencies.
Because water is a such a precious resource in San Diego County’s semi-arid climate, the Water Authority and its member agencies support water-use efficiency no matter the weather. Jon shares that message as well, promoting the WaterSmart ethic that defines the region.
The Water Authority’s Brought to You by Water outreach and education program is designed to convey the importance of safe and reliable water supplies for sustaining the region’s 3.3 million people and its $245 billion economy. Starting in 2018, the Water Authority has highlighted some of the region’s core industries – including tourism, manufacturing and brewing – that would not exist without substantial investments in water supply reliability.
Those industries provide tens of thousands of jobs that help make San Diego County universally regarded as one of the best places to live. Period. How is that possible? Only with continued investments in the pumps, pipes, projects and people who deliver more than 450,000 acre-feet of water per year for everything from washing hotel towels and growing avocados to brewing craft beer and building ships.
It’s all Brought to You by Water.
And water requires continued investments to ensure it’s available when and where people want it for their homes and their businesses. That’s why the Water Authority and its 24 member agencies are raising awareness about how safe and reliable water supplies fuel San Diego County’s economy and quality of life through a program called Brought to You by Water.
In fact, a June 2018 report by the San Diego Regional Economic Development Corporation says total regional sales supported per day by reliable access to water reach $482 million. That’s equivalent to 2.7 Comic-Cons every day!
Brought to You by Water features four key industries at the start, but several other sectors play critical roles in our regional economy and will be highlighted during future phases of the outreach program. They include: